so i've tried to run shadowrun a few times now and asside from getting bogged down in the rules (an annoying yet solvable problem) i've had a lot of trouble keeping the group interested during the setup stages of a run

i really enjoy the process of planning out a run and get a great sense of satisfaction for a well executed plan ("i love it when a plan comes together") but i don't think that's true for most of the rest of my players

so
the question becomes
how do i setup runs they'll enjoy